Campaign: TV DE TU PAÍS GRATIS

This paid campaign, strategically deployed across social, display, programmatic, and search channels, was meticulously designed to attract high-quality traffic to the site.
STRATEGY: The overarching strategy aimed at not only driving traffic but also fostering brand awareness.
TARGET: Our primary target audience comprises Hispanics in the US with an interest in news and shows from Latin America.
In pursuit of this strategy, our design team, consisting of a UX/UI designer, visual designer, and motion designer, collaborated seamlessly. Together, we crafted a captivating landing page that serves as an informative gateway to the OnDemandLatino (ODL) site. This dynamic page features original animated icons, flag icons, and instructional videos on navigation and creating a free account. The collective efforts of our design team and the marketing team ensure that viewers receive a clear understanding of the diverse content awaiting them on the ODL site, fostering engagement and user interaction.